MVGO App Redesign
ABOUT THE PROJECT
The MVGO app gives access to sharing options and public transport connections in Munich. By conducting interviews and user tests, I investigated how intuitive and accessible the app is and how efficiently users can achieve their goals. Based on the findings, I identified problems in the app and revised the user interface.
Scope // University Project
Method // UX Analysis
Deliverables // prototype
Tasks // user research, analyzing, prototyping
Tools // Figma, Indesign, Illustrator
User Research
The evaluation process was designed to gather in-depth insights into user interactions and challenges concerning the app. This was achieved through a combination of user testing and interviews, involving a group of six participants.
User tests were structured to observe participants as they navigated through the app, performing a series of predetermined tasks. These tasks were specifically chosen to explore the app's self-descriptive capabilities and task suitability. By monitoring user behavior, interactions, and reactions, I was able to identify problematic aspects of the app's design.
Following the user tests, one-on-one interviews were conducted with each participant. These interviews delved deeper into their personal experiences, focusing on their perceived usability, satisfaction, and any difficulties encountered.
PAIN POINTS
Hannelore lives alone and struggles to use up her groceries before they go bad. She also loves gardening and usually harvests way more than she can use.
GOALS
Hannelore would like an easy solution for sharing her harvest and leftover groceries with her neighbors.
ABOUT
Hobbies: gardening, crocheting, reading
Food habits: Homecooked meals
Values: security, tradition
Hannelore (70)
retired teacher
widowed
Redesign
Based on these findings, targeted improvements were proposed and prototypically implemented, significantly enhancing the app's usability and user satisfaction.
